2.03.2014

Spotlight on Futura

Since I was astray today and we just had a few days off due to the inclement "#SNOWPOCALYPSE2014" and whatnot, I figure I better get my crap together and do some blogging. So let's start by addressing one of my favorite typefaces (if it wasn't already evident by some of my previous designs): Futura.

(pictured above: sick example of illustrative use of Futura. Not my design, unfortunately)

Futura was developed by Paul Renner in 1927. It's a geometric sans-serif, meaning it has no embellishments on its letters' ascenders/descenders and what-have-you and is based strictly off of geometric forms, particularly perfectly proportionate circles. And I suppose this is why I love it so much. I'm drawn to geometric shapes. They're so versatile in design and so easy to play with. 

I'll hopefully be presenting it in a way that really captures how mathematically beautiful this font is for my upcoming "Type Anatomy" project in Typography: a 3-panel series that follows a conceptual progression, mine being "few to many/less to more" in a way that illustrates exponential growth.

So, what's your favorite typeface?

1 comment:

  1. I seriously love futura. It's my favorite sans serif. Helvetica's got nothing on it! Mrs. Eaves is my favorite serif font. It's just so darn classy.

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