Here's my attempt at our first sort of introductory project for this class, a mood board comprised of samples of what will inspire imagery for our actual first project, designing a logo for our corporate identity. I'd like to think it came out pretty well, check it out:
I don't have a lot to say about it. It's inspired and features some samples from two of my recent favorite artists, Spencer Finch and Andy Gilmore. Look them up if you get the chance, they create some really amazing stuff. I'm also really inspired by biology and imagery found throughout the body. I feel like we all have this innate sort of sense to try to find connections between the patterns in our body and the patterns found elsewhere in nature, art, and architecture. I'm also really attracted to linework and I'm really big on balance within composition. I hope when working on my logo that I can incorporate some of the mix between organic and geometric, and create a strong and balanced image. But for now, this is sort of my mess of thoughts.
You're all lucky you didn't have to see my first attempt at this mood board. It was awful, and I mean awwwwwwfullll. I had the same sort of imagery but left a lot of the images in their rectangular forms, overlapping over each other with some terrible attempts at drop-shadowing them in a way that looked like they were stacked photos. After multiple attempts to get this right and even trying some weird transparency idea, I decided to scrap the whole thing and start over completely in a new direction, which I think paid off. This tends to be my work style, unfortunately: spending more time on something I throw away than I do on my final work. But alas, the very point of graphic design is meeting this goal where your initial idea has finally been communicated, and I hope that mine has and continues to do so.
