I absolutely haven't been posting here as frequently as I probably should be. With school and work, things get sort of demanding and this blogging thing can easily slip the mind. Which leads to my psychology class. Abnormal psychology, that is. I've been studying all night for an exam I have tomorrow so I hope I'll be prepared for that. Part of the Humanistic approach to treatment of mental disorders is Gestalt Theory, which has to do with the brain's self-organizing and structuring tendencies of completing things that otherwise aren't whole. We see whole objects before we see the parts that make up the object itself. The Gestalt Principle is carried over into graphic design quite a bit, more specifically targeting our sense of sight and how we create lines and shapes out of negative space. I'd like to think I achieved this effect in my illustrative-based logo design. The typographic alternative is at the bottom of the image. I'll leave it at that.
I really love how this has turned out. I remember your initial sketch, and even back then I thought it was a strong concept. I too find it fascinating how the mind works to interpret negative space as solid characters, and this works very well in that regard. It's also very clean, balanced, and modern. Really glad you decided to go with this.
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